The European Handball Federation president, Michael Wiederer, announced some very important decisions about future of our sport on European level.
At the official press conference during EHF CL Final4 in Cologne, chairman of EHF stated about new way of marketing the media and marketing rights by the EHF. Currently, Infront Sports & Media are responsible for the marketing of EHF EURO events, while MP & Silva market the media rights for the EHF Champions League competitions.
“We have an excellent partnerships with both agencies which have steadily improved European handball,” continued Wiederer. “We have discussed the situation with players, clubs and leagues, as both contracts – plus the contracts with VELUX and the LANXESS arena expire in 2020, therefore, the Executive Committee have decided to bundle the rights.
“The EHF will go to market with a tender for the EHF EURO media and marketing rights for the period from 2022 until 2030 and the Champions League rights for the term from 2020 until 2030 – this will be a huge package of rights, in a modular system and the tender will be published in September”, said Wiederer, before adding:
“Our sport has developed in all aspects in a positive way – the interest in all events has increased and the media landscape has changed.
“We are fit for the market, we can offer the market something interesting andhe right moment has come to bring this huge package to the market.”
Source: EHF, photo: Jozo Cabraja, SEHA GAZPROM LEAGUE
