History is made: More then million spectators at EHF Euro 2024!
It’s official: the Men’s EHF EURO 2024 is the biggest handball event ever with over one million fans packing out the arenas (1.008.660 spectators at 65 games).
Michael Wiederer, EHF President, said: “The Men’s EHF EURO 2024 in Germany is the best in the championship’s history. The powerful combination of vibrant arena atmospheres with record-breaking spectator figures and millions at home following the matches, groundbreaking digital engagement, and strong sponsorships has lifted the product ‘EHF EURO’ to the next level. The EHF, in collaboration with Infront, has set a new benchmark in how handball can captivate and engage on a global scale.”
The Men’s EHF EURO 2024 main round reached a live audience of over 45 million in key markets as the event entered its final weekend in Germany.
The hosts have consistently drawn a huge audience, with almost 9.7 million tuning in for its semi-final loss to Denmark on Friday. All Germany matches were broadcast on ZDF or ARD with the main round match against Hungary also boasting a live audience of 8.4 million. Elsewhere Denmark’s clash with Norway reached 1.47 million on TV2, almost 75 per cent of market share.
The data from Nielsen includes ratings from Croatia, Denmark, Germany, France, Hungary, Norway, Slovenia and Sweden.
Infront, the exclusive media and marketing partner of the European Handball Federation (EHF), successfully secured over 30 broadcasters across more than 100 territories. The competition had already enjoyed broad exposure.
In Germany, over seven million fans watched the host’s preliminary round matches whilst Croatia’s matches against Spain and Austria secured a 50 per cent market share. In addition Denmark’s preliminary round matches consistently attracted over a million viewers, notably reaching a peak audience of 1.215 million and a 73.6 per cent market share for the match against Portugal.
Source: EHF
